Recruiting   January 22, 2008

Source Analysis

		Spring 2007						Spring 2008
		As of: 23-JAN-2007						As of: 22-JAN-2008
		#	#	%	#	#	%	#	#	%	#	#	%
Recruiting Source		Inq	Appl	Appl	Adm	Reg	Reg	Inq	Appl	Appl	Adm	Reg	Reg
Applicants w/out Inquiry		1089	1089	100%	1029	605	59%	956	956	100%	903	570	63%
Admissions Card		14	9	64%	9	5	56%	16	16	100%	16	10	63%
College Catalog		7	2	29%	1	1	100%	4	0	0%	0	0	0%
East Jordan Career Fair		0	0	0%	0	0	0%	3	1	33%	1	0	0%
Financial Aid ISIR		21	3	14%	3	2	67%	18	1	6%	1	1	100%
Internet		121	16	13%	14	9	64%	79	7	9%	7	3	43%
Kirtland College Night		1	0	0%	0	0	0%	0	0	0%	0	0	0%
Mail Request		3	0	0%	0	0	0%	9	1	11%	1	1	100%
Petoskey College Night		2	0	0%	0	0	0%	0	0	0%	0	0	0%
Phone Call		99	19	19%	19	9	47%	134	21	16%	21	15	71%
Recruiting Self-Service		279	44	16%	37	19	51%	317	44	14%	42	19	45%
Refer a Friend Card		1	0	0%	0	0	0%	0	0	0%	0	0	0%
TBA Career Tech Center		0	0	0%	0	0	0%	1	1	100%	1	0	0%
Welcome Center Card		4	2	50%	2	1	50%	0	0	0%	0	0	0%
Recruiting Totals:		1641	1184	72%	1114	651	58%	1537	1048	68%	993	619	62%
Unduplicated Prospects		1627	1178	72%	1109	648	58%	1526	1046	69%	991	617	62%
Percent Change								-6%	-11%		-11%	-5%
Unduplicated Prospects w/ >1 Source		14	6	43%	5	3	60%	11	2	18%	2	2	100%
Unduplicated Report Date Totals		538	89	17%	80	43	54%	570	90	16%	88	47	53%
#Inq=Number of Prospects from this Source, #Appl=Prospects who Applied, %Appl=Percent of Prospects who Applied (Appl/Inq)
Adm=Prospects who were Admitted, Reg=Prospects who Registered,%Reg=Percent of Admitted Prospects who Registered (Reg/Adm)
All numbers are for the semester specified in the heading only, as of the date in each semester heading
Numbers in red indicate a decrease in Recruits who Applied or Registered compared to last year at this time
Undup Prospects w/ Multiple Sources = Prospects who had contact w/ NMC from more than one Source
* In the Recruiting Source column indicates the Recruiting Source is no longer used
Digital Dashboard - Recruiting								How to View this Data in Excel