Marketing in Tough Times
With small staffs and limited financial resources, small businesses and nonprofits face unique marketing challenges. This series of workshops guided by NMC’s director of Public Relations, Paul Heaton, provides marketing strategies in order to make the most of whatever resources you have. Enroll in the series for a comprehensive exploration or take the individual sessions you need.

This three-week series qualifies toward a core course for the Small Business Entrepreneur Certificate.

Know Your Market
Discover what your market is—and is not. Gain an overview of basic marketing principles. Learn simple research techniques you can start using tomorrow.

Thurs., Oct. 8, 6-8:30 p.m.
Oleson Center Rm. C
Code: 5719

Online Resources
There are a number of free or low-cost tools available online that can help with your communications and marketing. Get an introduction to some of the basics like Facebook advertising and pay-per-click.

Thurs., Oct. 15, 6-8:30 p.m.
Oleson Center Rm. C
Code: 5720

Effective Marketing Strategies
Print advertising? Radio? Brochures? Billboards? What’s the best way to cut through the clutter? How do you expand your word-of-mouth advertising?

Thurs., Oct. 22, 6-8:30 p.m.  
Oleson Center Rm. C
Code: 5721

Series is 3 Thurs., Oct. 8-22, 6-8:30 p.m.
Instructor: Paul Heaton

Cost for series of three: $99 (save $18)
Code: 5722

Cost for individual sessions: $39 each

Time Management for Busy People
You really don’t have time to take this class but your investment will pay off in having more time (and getting more done). Learning (and relearning) time saving techniques and strategies increases productivity and efficiency and has the added benefit of making your workload more manageable and enjoyable. Learn to handle crisis, manage paperwork, deal with schedules, overcome procrastination, and manage time-crunch stress on and off the job. Delegation—The Art of Getting More Accomplished is an effective complement to this course. Save $7 off each if registering for both courses at the same time.

2 Mon., Oct. 19 & 26, 6:30-9:30 p.m. 
University Center Rm. 207
Instructor: John Haskin
Cost: $95         Code: 5671

Delegation—The Art of
Getting More Accomplished
Improve your efficiency and effectiveness with one of the most powerful managerial tools available—delegation. You’ll save time and reduce stress by learning how, when, and what to delegate and to whom. It can also provide opportunities for new and more challenging tasks for everyone involved. Explore creating a positive climate, giving authority, determining appropriate tasks, minimizing problems, and avoiding pitfalls. Time Management for Busy People is an effective complement to this course. Save $7 off each if registering for both courses at the same time.

2 Mon., Nov. 2 & 9, 6:30-9:30 p.m.  
University Center Rm. 207
Instructor: John Haskin
Cost: $95       Code: 5674

Condominium Association Management:
The Legal Essentials
Need-to-know information in a morning—designed for board members, managers, developers, and association members. Explore the many legal issues involved in the successful operation of an association. Get up-to-date information about potential liability issues and how to avoid problems before they arise, successful enforcement of association bylaws and handling violations of restrictions, fiduciary duties, collection of delinquent accounts, reserve accounts management, and dealing with and avoiding problems with the developer. You’ll also get tips on running successful board and membership meetings. Register two or more from the same association and get reduced pricing.

Thurs., Oct. 22, 6-8 p.m.
University Center Room 204
Instructor: Robert Meisner

Cost: $79 per individual        
Code: 5725

Cost: $69 per person when two or more
from the same organization enroll
at the same time
Code: 5726

Leadership Skills
for Supervisors and Team Leaders
Gain ready-to-use skills in this 8-week leadership series designed for first-time supervisors and team leaders, people who will be moving into leadership roles, or leaders who would like to hone their skills. The first five sessions provide the foundation: developing your unique strengths, building listening and feedback skills, developing others through effective delegation and coaching, learning to manage conflict constructively, and building high-performance teams. The last three sessions focus on getting things done: Running Effective Meetings, Problem-Solving, and Managing Projects. (The last three sessions can be taken independently or as part of the series). Materials included.

8 Wed., Sept. 23-Nov. 11, 12:30-4:30 p.m.
Aero Park Campus, M-TEC Rm. 101
Instructors: Darrell Rogers & Linda Racine
Cost: $995 (full 8-week series) . . . .Code: 5727
or $695 (first 5 weeks only) . . . . . Code: 5734

The following Leadership Skills Workshops from the program are available individually.

Running Effective Meetings
Enhance your team or work group's productivity through more focused and effective use of meeting time. Learn tools to effectively plan, conduct, and evaluate meetings for continuous improvement.

Wed., Oct. 28, 12:30-4:30 p.m.
Code: 5735

Problem Solving
Learn to use a standard problem-solving model based on PDCA (Plan, Do, Check, Adjust), basic scientific method. You will be able to use Cause and Effect diagrams, 5 Whys, Pareto Charts, and other tools to identify possible root causes.

Wed., Nov. 4, 12:30-4:30 p.m.                             
Code: 5737

Managing Projects
Learn tools to get projects off to a good start, implement a project plan, monitor progress, and close a project effectively. You will also identify strategies you can use to tackle the everyday challenges of getting projects done: handling interruptions, identifying hidden time wasters, addressing barriers, and managing competing priorities.

Wed., Nov. 11, 12:30-4:30 p.m.
Code: 5738

All meet at Aero Park Campus
M-TEC Rm. 101
Instructors: Darrell Rogers & Linda Racine
Cost per individual session: $195

How to Read and Interpret Financial Statements
Financial statements can answer many questions—if you know what to ask. In clear language, we’ll explain the information different financial reports contain, what analyses you can use to bring it out, and how to relate the information to the overall health of the business. You’ll learn to view financial statements in the context of external economic conditions; read and interpret balance sheets, income statements, and statements of cash flow from a management perspective; and apply the right type of analysis—ratio, vertical, or horizontal—to the right statement, to uncover the information you need. This is a core course for the Small Business Entrepreneur Certificate, and the American Management Association Certificate. The cost is partially underwritten by SBTDC.

4 Tues., Oct. 27-Nov. 17 
6-8:30 p.m., Aero Park Campus
M-TEC Rm. 222
Instructor: Jim Bertoldi
Cost: $115 (please pay $32 for the required
text at registration)
Code: 5966