Advanced Social Media for Business
Rather than spending money on television ads, Pepsi decided to spend $20 million on their social media campaign. What does your social media presence look like? Come get advanced techniques, time management tools, and trade secrets to propel your social media marketing campaign to the next level. If you are already easily navigating some social media sites and want to harness the massive marketing power of the internet, then get ready to catapult your business. Learn time management tips and applications, effective tools, SEO (search engine optimization) techniques, content procurement strategies, and most importantly the proper way to market using social media. Prerequisite: Facebook and Twitter for Business 101 or comparable skill level.

Option 1: Wed., May 26, 1-4 p.m.           Code: 10696
Great Lakes Campus, Rm. 210
Option 2: Wed., June 30, 1-3 p.m.          Code: 10610
University Center Campus, Rm. 103
Instructors: Michelle Corteggiano & Jodi Mallow Maas
Cost: $79 each option

Facebook for Business 101
Social media integration into business is growing fast—don’t get left behind. If you know your business must move in this direction, want to quickly get started the right way, but aren’t sure how to proceed, this class is your launching pad. Tap into this powerful marketing tool and learn basic navigation to begin your own online marketing campaign using Facebook in this step-by-step course. Discover key social media time-saving tips and applications, effective tools, and optimization secrets to put you and your business on the path to social media success.

Wed., June 16, 1-4 p.m.  
University Center Rm. 103
Instructor: Michelle Corteggiano & Jodi Maas
Cost: $79               Code: 10606