NMC Launches New Website, www.nmc.edu

July 15, 2009


TRAVERSE CITY, MI – Northwestern Michigan College has launched a new, streamlined website, www.nmc.edu, with a goal of better serving students, community members and other constituents.

More than a year in the making, the new website will enable NMC to offer more timely and accurate content, and provide multiple ways for users to quickly find information.

The site also was redesigned to improve and simplify navigation, providing multiple “doorways” for NMC’s many constituents to find the information they need. Among the features:

  • Login links, search, contact info, and an A-Z index at the top of every page
  • Expanded academic course descriptions and more details about our more than 60 areas of study
  • More user-friendly calendars
  • Updated and simplified content throughout
  • Improved navigation based on end-user needs
  • New, standardized design

The project was coordinated by NMC's Public Relations staff, who contracted with Flight Path Creative of Traverse City for design, technical and implementation services. The ongoing website enhancement project will make it easier for students, alumni, businesses, donors and friends to find information and conduct business with NMC. Among the functions and features that will be added in the coming months:

  • Online registration for non-credit classes.
  • E-commerce for the NMC Bookstore and Dennos Museum Store.

“NMC was among the first community colleges to have a robust web presence,” said Paul Heaton, NMC Director of Public Relations. “This project builds on our proud history of innovation in order to better serve our communities.”

Northwestern Michigan College is a publicly funded community college that serves more than 50,000 people, organizations and businesses annually. NMC offers associate degrees and professional certificates, and an extensive array of non-credit community classes. NMC also is home to the Dennos Museum Center, Hagerty Conference Center, WNMC public radio, and the University Center, whose partner universities grant baccalaureate, graduate and doctoral degrees.

Flight Path Creative is a marketing communications firm based in Traverse City, MI. Flight Path was formed in 2004 by Aaron Swanker and Dan Smith, who combined have more than 20 years of experience serving companies of all sizes. For more information, visit www.flightpathcreative.com.

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For more information:

Paul Heaton
Director of Public Relations
(231) 995-1019
pheaton@nmc.edu

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