Non-profits invited to submit design projects

TRAVERSE CITY, MI – NMC's Visual Communications department invites area non-profit groups to submit graphic design, art direction and new media projects for consideration as pro bono class projects during the spring 2014 semester. Submissions are due by January 1, 2014.

Part of the Visual Communications curriculum, the class project is free to the non-profits selected. The goal is a real-world assignment that allows students to interact with clients and exposes them to the commercial printing and production worlds, including film and new media production, creative advertising, graphic design and packaging. Projects will be completed by the end of the spring semester in May 2014 Some projects may be able to be completed before this date.

Potential projects could include logos, brochures, ad campaigns, packaging, graphic design, branding, posters, infographics, announcements, invitations, film, web animations, Flash animations, exhibition design, TV commercials or anything relating to visual communications, commercial art, illustration and film or web design.The department is especially interested in conceptually-driven projects that will offer the students substantial opportunity for interaction with the client and process.

In the past, NMC students have created: The initial design for the “Bay Bucks” local currencyNewsletters and brochures for Tart TrailsBranding for Grow BenzieStreetscape signage and metalwork bridge design for the city of AldenBook Design for the Dunes Review

Examples of the VCA non-profit gallery are publicly available on Facebook.

Interested non-profits with valid 501(c)(3) status in Grand Traverse, Leelanau, Benzie, Antrim, Kalkaska and Wexford counties should direct questions to Visual Communications instructor Caroline Schaefer-Hills at (231) 995-1334. A brief description of the project and the organization’s needs are required and should be sent via e-mail to by Jan. 1 for spring 2014 consideration. Non-profits will be notified of status by Jan. 7.

Release date: november 19, 2013

For more information:

Caroline Schaefer-Hills
NMC Visual Communications instructor
(231) 995-1334