Non-profits invited to submit design projects

TRAVERSE CITY — NMC's Visual Communications department invites area non-profit groups to submit graphic design, art direction and new media projects for consideration as pro bono class projects during the spring semester. Submissions are due by January 1, 2019.

Part of the Visual Communications curriculum, the class project is free to the non-profits selected. The goal is a real-world assignment that allows students to interact with clients and exposes them to the commercial printing and production worlds, including film and new media production, creative advertising, graphic design and packaging. Projects will be completed by the end of the spring semester in April 2019. Some projects may be able to be completed before this date.

Potential projects could include logos, brochures, ad campaigns, packaging, graphic design, branding, posters, infographics, announcements, invitations, film, web animations, Flash animations, exhibition design, TV commercials or anything relating to visual communications, commercial art, illustration and film or web design. The department is especially interested in conceptually-driven projects that will offer the students substantial opportunity for interaction with the client and process.

In the past, NMC students have created:

  • The initial design for the “Bay Bucks” local currency
  • Newsletters and brochures for TART Trails
  • Branding for Grow Benzie
  • Streetscape signage and metalwork bridge design for the city of Alden
  • Book design for the Dunes Review literary journal and A Colorful Cast - The Rise of Visual Arts in Traverse City

Images of past projects are available here.

Interested non-profits with valid 501(c)(3) status in Grand Traverse, Leelanau, Benzie, Antrim, Kalkaska and Wexford counties should direct questions to Visual Communications instructor Caroline Schaefer-Hills at (231) 995-1334. A brief description of the project and the organization’s needs are required and should be sent via email to by Jan. 1. Non-profits will be notified of status by Jan. 9.

Release date: December 5, 2018

For more information:

Caroline Schaefer-Hills
Visual Communications Department Chair
(231) 995-1334


Northwestern Michigan College is committed to a policy of equal opportunity for all persons and does not unlawfully discriminate on the basis of race, color, national origin, religion, disability, genetic information, height, weight, marital status or veteran status in employment, educational programs and activities, and admissions.