Non-profits invited to submit design projects by Jan. 3

TRAVERSE CITY — NMC's Visual Communications department invites area non-profit groups to submit graphic design, art direction and new media projects for consideration as pro bono class projects during the spring semester. Submissions are due by January 3, 2022.

Part of the Visual Communications curriculum, the class project is free to the non-profits selected. The goal is a real-world assignment that allows students to interact with clients and exposes them to the commercial printing and production worlds, including film and new media production, creative advertising, graphic design and packaging. Projects will be completed by the end of the spring semester in April.

Potential projects could include logos, brochures, ad campaigns, packaging, graphic design, branding, posters, infographics, announcements, invitations, film, web animations, Flash animations, exhibition design, TV commercials or anything relating to visual communications, commercial art, illustration and film or web design. The department is especially interested in conceptually-driven projects that will offer the students substantial opportunity for interaction with the client and process. 2019 projects included logos for the Traverse City Area Chamber of Commerce, Northwest Michigan Arts & Culture Network, and Wagbo Farm & Education Center.

Interested non-profits with valid 501(c)(3) status in Grand Traverse, Leelanau, Benzie, Antrim, Kalkaska and Wexford counties should direct questions to Visual Communications instructor Caroline Schaefer-Hills at (231) 995-1334. A brief description of the project and the organization’s needs are required and should be sent via email to by Jan. 3.

Release Date: December 16, 2021

For more information:

Caroline Schaefer-Hills
Visual Communications Department Chair
(231) 995-1334

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