Success story: Swoop symbolizes belonging at NMC
April 22, 2026
Swoop! There he is!
Or will be on Saturday at 3:30 p.m., in all his green-feathered glory, at a special 75th anniversary Student and Community Block Party. The entire community is invited to welcome Swoop, NMC’s new mascot, and then enjoy other festivities on the Front Street campus to celebrate the college’s 75th anniversary.
Running from 3–7 p.m. the Block Party coincides with the end of the spring semester. Students, alumni, staff, faculty, neighbors and friends are all invited to partake of free carnival rides, activities and live music. Food from several local food trucks will be available to purchase.
After his introduction by NMC President Nick Nissley, Swoop will then make the rounds of the party for photo opportunities. Mascots from the Traverse City Pit Spitters, NMC’s University Partners and Traverse City West High School will join the welcome party, too.
NMC adopted the northern hawk owl as a nickname in 2013, and the concept was embraced by the college. Swoop was first visualized as a two-dimensional logo character in 2014. Each graduate receives a “Hawk Owl alumni” T-shirt. The student cafeteria is named the Hawk Owl Café.
The occasion of NMC’s 75th anniversary this year was a fitting time to embody Swoop as an official mascot, and planning for Swoop’s arrival started in late 2024.
“We want NMC to feel vibrant and alive for our students and our community, and finally having Swoop home is a big part of bringing this vision to life.” said Zach Whitaker, manager of NMC Alumni Relations, where Swoop makes his home in between event appearances. “He’s here to cheer on our students and learners as they navigate challenges and celebrate all their accomplishments through their time with us and beyond.”
Advance registration is encouraged. A rain date has been set for Sunday, April 26. For more information, visit nmc.edu/75.
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