NMC Visual Communications Creative Management in Art Direction program students learn photography techniques

Visual Communications - Creative Management in Art Direction Degrees

NMC Visual Communications program students use a design program on computersThis Visual Communications program is designed for students who have already earned the VCA Associate in Applied Science degree and are looking to expand their skills and local employment opportunities instead of transferring to a four-year BFA or university program.

This degree focuses on a tailored set of courses from other disciplines that will expose you to marketing, copywriting, small business management, digital photography and other practical skills that will help them enter the work force. A 180-hour summer internship with a local marketing/design/advertising or film firm is a required part of this program.

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Course Descriptions

Course Sequence Guide

Program Requirements

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Tuition and Fees

General Academic Programs

Residency Status

Tuition Rate

In-District ( Grand Traverse County residents) Tuition

$122.00 per contact hour

In-State ( other Michigan counties) Tuition

$261.00 per contact hour

Out-of-state Tuition

$340.00 per contact hour

International Tuition

$383.00 per contact hour

General Fee for all residencies:

Other fee of $33.00 per contact hour is a general fee covering a portion of costs for technology, orientation, placement, career testing, Student Government Association, and other student service activities.

$33.00 per contact hour

Cost of Attendance

General Academic Programs Annual (Fall/Spring) Cost






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Note: For more information on how COA component estimates are calculated, see the bottom of the Tuition and Fees page.

Enrolled students can find their own calculated Cost of Attendance in NMC Self-Service under Financial Aid. Others can use the Net Price Calculator to estimate the total annual cost of attending NMC based on their program and enrollment plans, along with financial aid eligibility.

Visual Communications Programs

NMC Magazine Digital Issues

Check out some student artwork on NMC Magazine's Digital Issue.

The Lesson Of The Lark

This collaborative virtual performance features the NMC Choirs under the direction of Jeffrey Cobb, and members of the Music faculty. Audio Tech students assisted in the audio mixing, and the video was created by Visual Communication students under the leadership of program director Caroline Schaefer-Hills.

In The News

NMC partners with Savannah College of Art and Design

December 28, 2017

NMC students offer pro bono work for nonprofits

December 7, 2015